On the 25th anniversary of the pink ribbon, we’re angry. Angry that there’s so little to show for 25 years of pink ribbon awareness and billions spent on pink ribbon products.
Tell global cosmetics giant and pink ribbon pioneer, The Estée Lauder Companies, to stop the betrayal and be honest that:
- Empty awareness and publicity stunts are a distraction and cannot “create a breast cancer-free world.”
- No amount of positive thinking will prevent women from being diagnosed with or dying from breast cancer.
- The chemicals in their products may increase the risk of breast cancer and might even interfere with treatment. Tell them to clean up their products and stop pinkwashing!
This isn’t a time for celebration. It’s a time for anger.
It's time for action.
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Want to know more about our Knot Our Pink Ribbon campaign? Click here.